Ok, Google. I see you giving a little more control to Performance Max advertisers. These updates don’t solve the network distribution problem — and I wouldn’t hold your breath for that level of transparency. But they’re a step in the right direction.

Performance Max campaigns are the most opaque of black boxes that Google Ads has put out to date. Want a little peek inside that black box? Take a look before Google patches up this loophole.

Tiny House Marketing represents a movement to cut out the excess in digital marketing so that you can focus on what's important.